The world’s largest search engine is bringing the world’s biggest video star to New York.
Google is opening a 25,000 square foot creative studio space at 22 West 21st Street, in Chelsea to house one of its most important corporate assets: YouTube. Scheduled to open in 2014, it’s a place where YouTube creators will be able to take their online content to the next level.
Similar digs in London, Tokyo and Los Angeles offer amenities like green screen rooms, editing suites, rehearsal space, voice over booths, sound stages and state-of-the-art post-production equipment. Onsite training programs and a community of experts take ideas from concept through production to upload on YouTube – the largest video sharing site on the planet.
Google has already made an incredible impact on the New York City real estate market. In 2010, the company purchased 11 Eighth Avenue for $1.77 billion – one of Gotham’s biggest transactions in recent years. The company’s innovative products include Google Glass – a wearable app that has been embraced by real estate sites such as Trulia.
According to Mashable, one hour of video is uploaded to YouTube every second.